Content Strategist
Core
Own the content roadmap for Demand Generation, translating commercial objectives into content priorities and creating hands-on content to drive target account engagement and pipeline.
Role type
Senior B2B content strategist and hands-on creator
Builds
Thought leadership, articles, customer stories, guides, webinars, video, and campaign assets for priority accounts
Domain
B2B SaaS/Technology, Demand Generation
Required skills
B2B content marketing strategy, demand generation alignment, native-level English writing, editorial judgment, AI tool usage, B2B buying journey knowledge, visual design sense
Preferred skills
Experience building personal newsletters/podcasts, SaaS/technology industry background
Technologies
AI tools, SEO/GEO platforms, video production tools
Responsibilities
Define content roadmap connecting to commercial goals; write and produce content across formats; collaborate with events, paid media, and SEO teams; repurpose content to maximize impact; use data to improve engagement; challenge and improve existing content processes
Seniority
Senior, hands-on IC