eCommerce Marketing Analyst
Core
Lead performance marketing analytics, experimentation, and AI-driven optimization to improve acquisition, retention, and marketing ROI across digital channels.
Role type
Senior IC Performance Marketing Analytics Lead (AI & Experimentation)
Builds
Scalable experimentation frameworks, media mix modeling tools, and AI-enabled decisioning capabilities for global digital marketing.
Domain
eCommerce, Digital Marketing, Data Science, AI/ML
Deliverable
production ML models | dashboards & analysis
Required skills
Media mix modeling (MMM), experimental design (A/B, multivariate), causal inference, machine learning for prediction/optimization, SQL, Python, R, SAS, statistical analysis, eCommerce economics, MarTech stack knowledge
Preferred skills
GenAI/LLM application in analytics, experience in subscription or technology-driven businesses, leadership of junior analysts
Technologies
SQL, Python, R, SAS, Tableau, Power BI, MarTech stacks, MRM, CRM, CKM
Responsibilities
Lead digital marketing planning and optimization across SEM, Social, Email, and Partner channels; Design and analyze adaptive test-and-learn programs; Evolve marketing attribution through ML-based and incrementality-driven approaches; Build reusable experimentation frameworks and standards; Apply advanced statistical methods and ML for margin-based optimization and predictive modeling; Mentor junior analysts and data scientists
Seniority
Senior, hands-on IC with functional leadership
