Content Specialist (Swedish Speaker)
Core
Plan and execute brand content strategy across online and offline touchpoints, acting as a liaison with publishers and agencies to optimize the customer journey and ensure successful localization.
Role type
Content Specialist (Swedish Speaker)
Builds
Content-driven activities for Betano's 20 markets, including editorial calendars, native content creation, and campaign rollouts.
Domain
GameTech / Sports Betting
Deliverable
product features (via careerplan.io/jobs/31571986-content-specialist-swedish-speaker-at-workwide-ab)
Required skills
Content strategy, writing, editing, proofreading, CMS management, SEO practices, data/info mining, social media content creation, external partner management, brand tone alignment, competition monitoring.
Preferred skills
Sports betting content creation background, sports/online sports editorial experience, digital/online technology understanding.
Responsibilities
Plan and deliver monthly editorial calendars; contact external partners (journalists, bloggers, influencers) for content distribution; provide ad hoc copy support for offers, products, and campaigns; monitor and report on published content; maintain platform content and suggest updates; work with local and international marketing and product teams; produce guidelines for publishers; create rich/interactive content (stats, infographics, videos); monitor competition; proactively propose new content formats and distribution methods; support social media campaigns.
Seniority
Mid-level, hands-on IC