Marketing Manager (Swedish Speaker)
Core
Lead marketing strategy and execution for the Swedish market, driving sustainable growth and brand strength for Betano while ensuring regulatory compliance.
Role type
Senior Marketing Manager (Country Lead)
Builds
Integrated marketing campaigns, brand awareness, and customer acquisition for the Swedish market.
Domain
Online gaming / Sports betting / iGaming
Deliverable
product features
Required skills
Marketing strategy, budget management, KPI definition, campaign planning, localization, stakeholder management, regulatory compliance, competitor analysis, data analysis
Preferred skills
Experience in online gaming or iGaming, experience in regulated markets, agency management, knowledge of responsible gaming principles
Technologies
None explicitly stated
Responsibilities
Own the marketing strategy for Sweden; Define and monitor key marketing KPIs; Develop and execute integrated marketing plans; Manage the local marketing budget; Lead the planning and localization of campaigns; Collaborate with HQ teams; Manage relationships with local agencies and partners; Monitor campaign performance and competitor activity; Prepare business reviews and strategic recommendations; Ensure compliance with Swedish advertising regulations and responsible gaming requirements. (via careerplan.io/jobs/31571980-marketing-manager-swedish-speaker-at-workwide-ab)
Seniority
Senior, hands-on IC