Content Executive
Core
Create, maintain, and optimize engaging sports and gaming content across Canadian brands (Sports Interaction, SI Ontario, SI Alberta) to ensure customers see relevant sporting events, offers, and promotions.
Role type
Content Executive (Sports & Gaming)
Builds
Localized sports and gaming content, website modules, and customer engagement opportunities for North American sports, soccer, and tennis.
Domain
Sports betting and online gaming
Deliverable
product features
Required skills
CMS management, copywriting and proofreading, data analysis for content decisions, HTML basics, knowledge of North American sports and Canadian culture
Preferred skills
Sitecore experience, casino or online gaming content experience, digital design principles
Responsibilities
Plan and manage localized content around key events and promotions; maintain and optimize website content modules; use performance data to inform content decisions; collaborate with Sports, CRM, Casino, Marketing, and Design teams; monitor sporting events and competitor activity to identify trends and improve UX.
Seniority
Mid-level IC