Marketing Manager - Vikariat
Core
Develop and execute marketing strategy and go-to-market plans to drive growth, customer acquisition, and brand strength for a B2C service company.
Role type
Marketing Manager (B2C)
Builds
Customer acquisition campaigns, brand initiatives, and full-funnel optimization for private customers and veterans.
Domain
B2C Services / Home & Business Services
Deliverable
product features
Required skills
B2C marketing strategy, full-funnel optimization, data-driven decision making, project management, budget management, cross-functional collaboration, customer journey mapping, digital marketing, AI/automation adoption
Preferred skills
Experience with Keyto Group ecosystem, strategic planning, operational execution
Technologies
AI tools, automation platforms, digital marketing channels
Responsibilities
Develop and execute marketing strategy and go-to-market plans; Drive customer acquisition with focus on profitable growth; Optimize customer journey and commercial development; Manage brand communication and campaigns; Plan and coordinate marketing activities across central and local teams.