Master Thesis: Reimagining Outdoor Experiences for Diverse Audiences
Core
Conduct user research to make outdoor products and experiences more accessible, relevant, and inclusive, with a primary focus on women's needs.
Role type
Master's thesis researcher (human-centered design & user research)
Builds
Actionable recommendations for product design, accessibility, marketing strategies, and collaboration opportunities
Domain
Outdoor living industry + Inclusive design
Deliverable
dashboards & analysis
Required skills
Qualitative user research, quantitative user research, product design evaluation, market segmentation, inclusive design principles, stakeholder collaboration
Preferred skills
Experience with camping/outdoor products, industrial engineering or mechanical engineering background, industrial design background
Technologies
None stated
Responsibilities
Conduct qualitative and quantitative user research with diverse user groups, particularly women; Evaluate current outdoor gear and translate findings into design recommendations; Develop messaging and brand recommendations for inclusivity; Benchmark leading brands' inclusiveness approaches
Seniority
Master's student (research project)
