Brand Activation Manager till Bayer
Core
Translate Nordic brand and category strategies into local activation plans for the Scandinavian market to strengthen brands and drive sales.
Role type
Brand Activation Manager
Builds
Integrated 360-degree campaigns, product launches, and digital marketing activities for Consumer Health brands.
Domain
Consumer Health / Life Science
Deliverable
product features
Required skills
Brand activation, ATL/BTL campaign planning, digital marketing, content adaptation, influencer marketing, project management, data-driven analysis, cross-functional collaboration
Preferred skills
OTC/Consumer Health experience, influencer marketing expertise, Nordic/international organization experience
Technologies
Digital channels, web platforms, social media
Responsibilities
Develop and execute local brand and activation plans based on Nordic strategies; Plan, coordinate, and follow up on integrated 360-degree campaigns and product launches; Work with digital marketing, content adaptation, web, and influencer marketing; Analyze consumer insights, market data, and campaign results to optimize investments; Collaborate closely with Sales, Brand Managers, agencies, and internal functions to ensure effective commercial activities
Seniority
Specialist