Paid Media Analyst
Core
Analyze paid media performance across channels and markets to drive business outcomes and optimize media investments for H&M.
Role type
Senior IC paid media analyst
Builds
Performance narratives, dashboards, and automated reporting frameworks for leadership and activation teams
Domain
Retail / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Paid media analytics, performance marketing analysis, data visualization, storytelling, Excel, PowerPoint, attribution modeling, marketing mix modeling
Preferred skills
Experience with Meta, Google, TikTok data, incrementality measurement, cross-functional collaboration
Technologies
Excel, PowerPoint, Meta, Google, TikTok
Responsibilities
Analyze paid media performance to understand business outcomes; Synthesize insights across channels and markets; Create visualizations and performance narratives; Interpret attribution and marketing mix modeling results; Identify trends and optimization opportunities; Develop reporting frameworks and automated solutions
Seniority
Mid-level, hands-on IC