Product Marketing Manager – Stockholm
Core
Own end-to-end product messaging and positioning for a self-service B2B SaaS product, covering onboarding, activation, and expansion.
Role type
Senior Product Marketing Manager (Self-service/PLG)
Builds
Messaging, lifecycle campaigns, sales enablement materials, and competitive intelligence for a developer tool or product-led organization.
Domain
B2B SaaS, Developer Tools, Product-Led Growth
Deliverable
product features
Required skills
B2B SaaS product marketing, self-service/PLG messaging, copywriting (onboarding/lifecycle), product positioning, sales enablement creation, data-driven experimentation, AI and agentic workflows, cross-functional collaboration
Preferred skills
Marketing to developers/engineers, lifecycle/CRM platforms (Braze/Klaviyo), growth metrics (PQL/activation), competitive intelligence, community advocacy
Technologies
AI tools, agentic workflows, lifecycle/CRM platforms
Responsibilities
Develop messaging across the self-service journey (signup, onboarding, activation, upgrades); Write and optimize copy for onboarding triggers and in-app messages; Ensure consistent positioning across email, push, and in-app channels; Collaborate with Growth Marketing on roadmap and conversion experiments; Analyze messaging experiments to optimize performance; Lead cross-functional product launches; Create competitive intelligence, battlecards, and sales plays; Develop persona-specific value propositions and talk tracks; Create pitch decks, one-pagers, case studies, and demo scripts; Utilize AI and automated workflows to scale GTM execution.
Seniority
Senior, hands-on IC