Media Specialist
Core
Execute and optimize digital marketing tactics, analyze performance data, and implement testing initiatives to improve client campaign performance.
Role type
Digital Marketing Specialist (Media Buying & Analytics)
Builds
Optimized digital marketing campaigns across paid social, search, and programmatic channels
Domain
Digital Marketing / Media Buying
Deliverable
product features
Required skills
Digital marketing tactics execution, paid social management, search advertising, programmatic advertising, performance data analysis, A/B testing, hypothesis development, operational troubleshooting
Preferred skills
BigQuery, SQL, marketing automation tools
Responsibilities
Independently execute and optimize digital marketing tactics aligned with strategic direction, handle day-to-day operational tasks including setup and reporting, analyze data to uncover trends and insights, implement testing initiatives and make optimization recommendations, provide clients with structured insights and actionable recommendations, collaborate with the team to integrate learnings into client delivery