CMO till Evify
Core
Lead market strategy, brand positioning, and digital growth for a fast-growing energy transition company serving B2C and B2B customers.
Role type
C-level Chief Marketing Officer (CMO)
Builds
Scalable marketing function, brand equity, and demand generation for EV charging, solar panels, and battery storage solutions.
Domain
Renewable energy / Energy transition / Cleantech
Required skills
Strategic marketing, brand management, demand generation, performance marketing, budget management, external agency management, data-driven decision making, B2C/B2B sales support
Preferred skills
Scale-up experience, e-commerce background, technical/analytical proficiency
Technologies
Google Analytics, CRM systems, marketing automation platforms, web analytics tools
Responsibilities
Own and develop overall marketing strategy focused on growth and brand visibility; Track leads, conversion, ROI, and other KPIs to ensure business impact; Develop brand positioning and communication to increase company visibility; Ensure web, content, and digital customer journeys support conversion; Manage and develop collaboration with external agencies for performance marketing and content; Oversee budget, cost control, and prioritization of marketing investments; Build structure, processes, and follow-up to make the marketing function more professional and scalable; Work closely with sales and other business units to develop the customer journey; Actively contribute to the executive leadership group.
Seniority
C-level, strategic ownership with hands-on execution