Category Development Specialist
Core
Develop and execute trade marketing strategies and category annual plans to drive profitable growth for FMCG brands.
Role type
Category Development Specialist (Trade Marketing)
Builds
Category annual plans, sales quotas, and trade marketing strategies for multi-category targets.
Domain
Fast-Moving Consumer Goods (FMCG), Snacking
Deliverable
product features
Required skills
Category management, business planning, market dynamics analysis, channel strategy, stakeholder influence, project management, analytical capabilities
Preferred skills
Knowledge of Nilsen data, digital solutions understanding, innovation translation
Technologies
Nilsen data
Responsibilities
Lead development of trade marketing part of category annual plans, participate in trade marketing strategic decisions based on consumer insights, lead business planning meetings to build sales quotas, suggest and influence investment in category building blocks, follow up competition's commercial activity, lead multi-category teams to find business opportunities like innovations and promotions
