Paid Media Analyst
Core
Analyze paid media performance across channels and markets to drive business outcomes and optimize media effectiveness for H&M's global fashion brands.
Role type
Senior IC paid media analyst (performance marketing & measurement)
Builds
Performance narratives, dashboards, and automated reporting frameworks for leadership and activation teams
Domain
Retail fashion / Digital performance marketing
Deliverable
dashboards & analysis
Required skills
Paid media analytics, performance marketing analysis, data visualization, storytelling, advanced Excel, PowerPoint, attribution modeling, marketing mix modeling, stakeholder management
Preferred skills
Experience with Meta, Google, TikTok platforms, incrementality measurement, cross-functional collaboration
Technologies
Excel, PowerPoint, Meta, Google, TikTok
Responsibilities
Analyze paid media performance to understand drivers of business outcomes; Synthesize insights across channels, markets, and measurement frameworks; Create visualizations and performance narratives for stakeholders; Interpret results from attribution and marketing mix modeling; Identify trends and optimization opportunities; Contribute to developing reporting frameworks and automated solutions; Collaborate with media and analytics teams to improve insight generation
Seniority
Mid-level, hands-on IC