Marketing & CRM Specialist
Core
Develop, administer, and activate customer relationships via CRM, email marketing, and customer-based communication to drive sales and loyalty.
Role type
Marketing & CRM Specialist
Builds
Email campaigns, customer segments, and digital marketing initiatives (influencer marketing, social media) for Burde Publishing's lifestyle products.
Domain
E-commerce / Lifestyle Products (Calendars, Planners)
Deliverable
product features
Required skills
CRM management, customer segmentation, email marketing campaign execution, e-commerce experience, social media marketing (Meta), influencer marketing, data analysis
Preferred skills
European market experience
Responsibilities
Execute email marketing campaigns, manage customer segments within CRM, analyze customer data to optimize engagement, collaborate on influencer marketing and social media strategies, support digital marketing initiatives.
Seniority
Individual Contributor