Digital Marketing Specialist - Performance Advertising
Core
Performance advertising specialist managing Google Ads and Meta Ads campaigns as an external extension of client teams.
Role type
Digital Marketing Specialist (Performance Advertising)
Builds
Paid media campaigns (Search, Shopping, PMax, YouTube, Social) for B2B and B2C clients
Domain
Digital Marketing / Performance Advertising
Required skills
Google Ads, Meta Ads, campaign strategy, account management, GA4, conversion tracking, attribution modeling, Google Merchant Center, feed optimization, ROI analysis, client communication
Preferred skills
Microsoft Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, Snapchat Ads, AI tool usage (Claude, ChatGPT), knowledge sharing, process improvement
Technologies
Google Ads, Meta Ads, Google Merchant Center, GA4, Microsoft Ads, LinkedIn Ads, TikTok, Reddit, Snapchat
Responsibilities
Manage and optimize Google Ads and Meta Ads campaigns; plan and develop campaigns based on target audiences and business goals; track client results against KPIs and profitability metrics; ensure measurement and attribution quality; identify growth limitations; provide insights and recommendations; maintain regular client contact and participate in reviews; contribute to internal processes and client delivery development
Seniority
Mid-level, hands-on IC