Operational Marketing Manager | Michelin Nordic
Core
Coordinate deployment of marketing and commercial plans across selected segments in the Nordics to drive growth and support customer-facing teams.
Role type
Operational Marketing Manager
Builds
Go-to-market plans, new offers, and commercial actions for B2B customers in the mobility sector.
Domain
Automotive / Mobility / B2B Sales
Deliverable
product features
Required skills
Marketing execution, commercial planning, analytics and reporting, project management, B2B customer engagement, performance tracking, SKU forecasting
Preferred skills
Experience working close to Sales, knowledge of SAVE framework (Solution, Access, Value, Experience), ability to lead initiatives for lead generation and retention
Technologies
None explicitly stated
Responsibilities
Coordinate and deploy territory marketing and commercial plans; Implement go-to-market plans including SAVE; Support customer-facing teams in executing actions; Deploy and coordinate new offers locally; Analyze performance across segments and market trends; Align SKU forecasts with business ambitions; Identify and propose new local opportunities
Seniority
Mid-level, hands-on IC
