AI Marketing Specialist
Core
AI Marketing Specialist owning paid media budgets, AI automation workflows, and creative pipelines for a global e-commerce brand.
Role type
Senior IC performance marketing specialist (AI-first)
Builds
Automated media buying systems, AI-generated ad creatives, and decision-ready analytics dashboards
Domain
E-commerce / Performance Marketing / Generative AI
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Paid media management (Meta, Google, TikTok), AI agent development, LLM prompting, Python/SQL, data analysis, budget forecasting, SEO/GEO
Preferred skills
Ad platform APIs, server-side tagging, n8n/MCP, e-commerce background, European languages
Technologies
Meta Ads, Google Ads, TikTok Ads, Claude, Python, SQL, Google Tag Manager, GA4, Looker, BigQuery, OneTrust
Responsibilities
Plan and optimize campaigns across multiple ad channels; build and maintain AI automation for media management; generate ad creatives using generative AI; maintain tracking infrastructure and data integrity; analyze performance data and build dashboards; support SEO and Generative Engine Optimization; monitor competitor activity
Seniority
Mid-level, hands-on IC