Insights Lead Analyst
Core
Lead analytics strategy for client accounts by transforming business objectives and cross-channel performance data into measurement plans, learning agendas, and actionable recommendations.
Role type
Senior Client Insights Lead Analyst
Builds
Measurement plans, learning agendas, testing roadmaps, and integrated cross-channel insights for marketing clients.
Domain
Digital Marketing Analytics & Media Measurement
Deliverable
dashboards & analysis
Required skills
Analytics strategy, Business Intelligence (Tableau/Power BI), SQL, Quantitative methods & statistics, Data storytelling, Business judgment, Advanced Excel/Google Sheets, PowerPoint/Google Slides
Preferred skills
R, Python, Cloud data tools (Snowflake/Redshift)
Responsibilities
Create and lead analytics strategy for an account; Anticipate and recommend measurement approaches; Deliver clear insights to support business decisions; Use BI tools and dashboards for insight generation; Connect data across channels to produce integrated insights; Lead development of analytical capabilities like segmentation and campaign evaluations.
Seniority
Senior, hands-on IC