marknadsexpert
Core
Develop and execute integrated marketing campaigns, manage content creation, and drive go-to-market strategies for innovative medical devices to generate demand and support product launches.
Role type
Marketing Specialist (Medical Devices)
Builds
Marketing campaigns, content assets, and go-to-market strategies for new wound care products.
Domain
Medical Devices / Healthcare
Deliverable
product features
Required skills
Integrated marketing campaign execution, content creation and lifecycle management, digital marketing (SEO/SEM, analytics), market trend analysis, event coordination, budget management, KPI reporting, cross-functional collaboration.
Preferred skills
B2B marketing experience, product launch support, regulatory compliance knowledge, design tool familiarity.
Technologies
HubSpot, Marketo, Salesforce, Google Analytics
Responsibilities
Develop and execute integrated marketing campaigns across digital and traditional channels; Collaborate with Product, Sales, Regulatory, and Medical Affairs to create compelling messaging; Manage content creation and lifecycle activities aligned with product launches; Plan and optimize digital marketing efforts to achieve lead generation goals; Analyze market trends and competitive landscape to inform strategy; Measure, report, and optimize campaign performance with KPI dashboards.
Seniority
Mid-level, hands-on IC
