Consumer Experience Lead Nordics
Core
Lead media strategy and consumer experience activation across the Nordics, optimizing ROI through integrated paid, owned, and earned media channels.
Role type
Senior Consumer Experience Lead (Media & Digital Strategy)
Builds
End-to-end consumer experience journeys and media activation plans for Mondelēz International brands in the Nordics.
Domain
FMCG / Snacking / Consumer Goods
Deliverable
product features
Required skills
Media buying and analytics, Digital media strategy, eCommerce best practices, Stakeholder management, Test-and-learn methodology, Process management, Creative briefing, Agency partnership management, Budget management, ROI optimization
Preferred skills
Experience with Retail Media, GenAI integration, Data intelligence, Empathy@Scale philosophy
Technologies
Retail Media platforms, Digital advertising tools, Analytics platforms
Responsibilities
Execute media strategy and assess effectiveness with a focus on ROI; Manage total working media budget and all media planning/buying; Drive creative briefing to ensure seamless, experience-led campaigns; Partner with agencies to translate digital strategy pillars into actionable roadmaps; Manage agency relationships and ensure alignment with global media principles.
Seniority
Senior, hands-on IC