Content Marketing Specialist
Core
Design and execute content marketing strategies to drive traffic, engagement, leads, and customer retention for B2B SaaS products.
Role type
Content Marketing Specialist
Builds
Digital content hubs, social channels, email newsletters, and brand campaigns
Domain
B2B SaaS, Content Marketing
Deliverable
product features
Required skills
Content strategy, SEO, editorial governance, channel management, data analysis, project management, creative resource management, executive presentation
Preferred skills
None stated
Technologies
Slack, Basecamp, Zoom, Google Analytics
Responsibilities
Design content marketing strategies and set short-term goals, develop an editorial calendar and delegate tasks, collaborate with design and writing teams to produce content, edit and proofread content, optimize content for SEO and analyze web traffic metrics, manage creative resources including designers and agencies, deliver executive presentations on program results, receive customer feedback and generate engagement ideas
Seniority
Individual Contributor