Marketing & Media Analytics
Core
Tracking, analyzing, and reporting on marketing and media performance across the full-funnel to optimize the Marketing Media Mix (MMM) and improve ROI.
Role type
Marketing & Media Analytics Specialist
Builds
Dashboards, analytical tools, and data-driven insights for campaign optimization.
Domain
Digital Marketing & Media Analytics
Deliverable
dashboards & analysis
Required skills
Marketing media mix modeling (MMM), data visualization, campaign tracking, UTM parameter structures, tag management, KPI ownership, scenario analysis, automation
Preferred skills
B2B marketing analytics, AI/machine learning based automation solutions
Technologies
Google Analytics, Adobe Analytics, social media analytics platforms, advertising platforms, Power BI, Tableau, Google Data Studio
Responsibilities
Establish and optimize dashboards and analytical tools; implement and maintain data foundation for tracking and measurement; monitor and evaluate campaign effectiveness across paid, owned, and earned channels; translate analysis into actionable insights for campaign performance; own reporting of KPIs related to awareness, engagement, conversion, and retention; support campaign planning with forecasts and post-campaign evaluations; align with stakeholders to ensure data quality and consistency; drive efficiency through automation.
Seniority
Mid-level, hands-on IC
