Business Product Manager till SJ AB
Core
Leading the strategic direction and roadmap for digital customer relations, CRM, loyalty programs, and data-driven market development to increase customer value and profitable growth for a major railway brand.
Role type
Senior Business Product Manager (Market, CRM & Loyalty)
Builds
Digital customer engagement capabilities, loyalty programs, personalized marketing, and search/AI-driven visibility features.
Domain
Travel industry + Digital Product Management & MarTech
Deliverable
product features
Required skills
Product strategy & vision, CRM & loyalty program management, MarTech & digital marketing, SEO/GEO & AI-driven search optimization, Data analysis & attribution, Roadmap planning & prioritization
Preferred skills
Travel industry experience, E-commerce experience, AdTech & digital advertising expertise
Technologies
AdTech, AI-driven search platforms, CRM systems, MarTech tools
Responsibilities
Own product vision and roadmap for Market, CRM & Loyalty; Drive development of personalization and automated customer dialogues; Prioritize initiatives based on customer value and business impact; Collaborate with Engineering, UX, and Architecture teams; Ensure data tracking supports data-driven decisions.
Seniority
Senior, hands-on IC
