📊 Senior Digital Analytics & Performance Marketing Specialist
Core
Develop and maintain digital analytics tools and dashboards to track and optimize marketing campaigns, while mapping customer journeys across web and mobile apps to improve conversion and user experience.
Role type
Senior Digital Analytics & Performance Marketing Specialist
Builds
Analytics dashboards, marketing optimization solutions, customer journey maps
Domain
Digital Marketing & Analytics
Deliverable
dashboards & analysis
Required skills
Digital analytics, performance marketing, customer journey mapping, data-driven decision making, strategic and operational execution
Preferred skills
Swedish and English fluency
Technologies
Digital analytics tools, marketing platforms
Responsibilities
Develop and maintain digital analytics tools and dashboards, Create solutions for tracking and optimizing digital marketing, Map and analyze customer journeys across web and app, Identify improvement areas for conversion and user experience, Collaborate with marketing teams to translate data into business value
