Consumer Engagement & Activation
Core
Managing the Entertainment and Events channel to deploy brand plans into physical consumer touchpoints like bars, nightclubs, restaurants, and festivals across Sweden.
Role type
Marketing Deployment Executive (Entertainment)
Builds
On-site brand experiences and activation projects for smokeless product brands.
Domain
FMCG / Tobacco Harm Reduction / Entertainment Marketing
Deliverable
product features
Required skills
Marketing deployment, activation planning, agency management, budget management, project management, performance tracking, regulatory compliance
Preferred skills
Multi-brand environment experience, FMCG experience, digital marketing, consumer journey understanding
Technologies
None stated
Responsibilities
Own marketing activity deployment plans within Entertainment aligned to brand plans; Track performance and report results; Lead hands-on deployment of marketing activations; Brief and manage creative and deployment agencies; Own projects budget management and financial reporting; Comply with environmental, safety, and sustainability standards.
Seniority
Mid-level, hands-on IC