Senior Brand Manager
Core
Lead execution of marketing activities for HCPs and patients/consumers in Vietnam, developing annual plans to grow sales and market share for assigned products.
Role type
Senior Brand Manager (Healthcare)
Builds
Marketing plans, educational materials, and sales tools for pediatric HCPs and consumers in Vietnam.
Domain
Healthcare / Medical Devices / Nutrition
Deliverable
product features
Required skills
Strategic marketing planning, HCP and consumer segmentation, medical and product training, campaign execution, data analysis, project management
Preferred skills
OTC or FMCG market experience, medical/clinical background, nutrition category experience, digital marketing experience
Technologies
MS Office
Responsibilities
Develop and align annual marketing plans for brand positioning and channels; Execute HCP marketing toolbox and selling kits; Conduct medical and product training for sales force; Localize and execute regional marketing engagements; Maintain marketing measurement framework; Prepare quarterly marketing updates.
Seniority
Senior, hands-on IC
