Senior Media Specialist (Paid Search)
Core
Lead tactical and operational management of digital marketing channels, specifically Paid Search, ensuring flawless campaign execution and performance analysis.
Role type
Senior Media Specialist (Paid Search)
Builds
Digital marketing campaigns and strategies for client companies
Domain
Digital Marketing / Paid Search
Required skills
Paid Search expertise, project management, data analysis (GA4), data visualization (Looker Studio), A/B testing, mentoring
Preferred skills
Google BigQuery
Responsibilities
Manage digital marketing channels from setup to optimization, act as primary client contact, drive end-to-end project management, conduct channel analysis and audits, integrate innovative tools, deliver data-driven insights to stakeholders, collaborate with platform representatives, mentor junior specialists
Seniority
Senior, hands-on IC with mentorship responsibilities