Product Manager - Adult Nutrition
Core
Lead end-to-end growth strategy and commercial execution for the Glucerna brand, driving consumer penetration and market share for adult nutrition products targeting chronic kidney disease.
Role type
Senior Product Manager (Brand Strategy & Commercial Execution)
Builds
Integrated omnichannel marketing programs, HCP advocacy initiatives, and consumer acquisition campaigns for the Glucerna therapeutic portfolio.
Domain
Healthcare / Adult Nutrition / Chronic Kidney Disease
Deliverable
product features
Required skills
Brand strategy development, omnichannel marketing execution, healthcare professional (HCP) engagement, consumer acquisition, budget management, cross-functional collaboration, market insight analysis
Preferred skills
Experience with diabetes journey, digital and e-commerce activation, strategic partnerships
Technologies
CRM, social media platforms, digital engagement tools
Responsibilities
Develop annual brand strategies and commercial plans; Identify growth opportunities through market dynamics analysis; Lead integrated omnichannel marketing programs; Drive HCP marketing initiatives including scientific content and KOL partnerships; Lead consumer marketing campaigns across digital and retail channels; Manage brand budgets and optimize campaign performance.
Seniority
Senior, hands-on IC