Brand Manager, DACH
Core
Implementing the aligned brand strategy and commercial action plan for the Oncotype DX Breast Recurrence Score® Test in Germany, Austria, and Switzerland.
Role type
Senior Brand Manager (Medical Diagnostics)
Builds
Localized marketing campaigns, content, and support materials for medical professionals and patients.
Domain
Life Sciences / Oncology / Medical Diagnostics
Deliverable
product features
Required skills
Brand planning, campaign management, omnichannel marketing, stakeholder management, project management, compliance, agency coordination, market analysis, cross-functional collaboration
Preferred skills
Pharmaceutical field sales experience, oncology or breast cancer domain knowledge, Austrian or Swiss market knowledge, French or Italian language skills
Technologies
Microsoft Office (Word, Excel, PowerPoint, Outlook, SharePoint)
Responsibilities
Execute brand plans and measure success; develop and coordinate marketing campaigns across digital, print, media, and events; create educational content for medical professionals; support the field sales team with materials and training; coordinate with cross-functional partners (Sales, Medical Affairs, Regulatory, etc.); manage agency relationships and budgets; ensure regulatory compliance of all materials.
Seniority
Senior, hands-on IC
