Chef principal(e), Publicité numérique chez les détaillants – Nutrition (Montréal)
Core
Lead digital advertising strategy and execution for key retail partners (Amazon, Walmart, Loblaw) to drive online commerce growth and profitability for Abbott Nutrition products.
Role type
Principal Digital Retail Advertising Manager
Builds
Digital commerce performance and online product presence for retail partners
Domain
Healthcare / Consumer Health / Digital Retail Advertising
Required skills
Digital retail advertising strategy, budget management, data analysis, cross-functional leadership, retail category strategy, online product optimization, agency management, financial acumen, A/B testing
Preferred skills
Experience in regulated consumer goods, proficiency with retail ad platforms (Amazon Ads, Walmart Connect, Loblaw Advance)
Technologies
Amazon Ads, Walmart Connect, Loblaw Advance, Profitero, Scintilla, Pacvue, LDIA, Springboard, Amazon Vendor Central
Responsibilities
Manage multi-million dollar annual budget for retail platform advertising; Influence joint business planning and category growth strategies with major Canadian retailers; Drive digital commerce performance from traffic generation to conversion and repeat purchases; Collaborate with Marketing, Sales, and CRM teams to define growth priorities; Act as primary liaison with US teams to align strategies with global best practices while adapting to the Canadian market; Lead and manage external agency network; Optimize online product presence including search ranking, traffic, conversion rates, and assortment; Analyze competitive landscape and product presence using specialized tools; Activate targeted segments within CRM programs on retail advertising platforms.
Seniority
Principal, strategic leadership & execution