Group Product Manager - Vaccines
Core
Implement marketing and sales strategies for complex, controversial, or strategically significant pharmaceutical products to meet sales or market share targets.
Role type
Group Product Manager (Pharmaceuticals)
Builds
Marketing and sales strategies for established pharmaceutical products
Domain
Pharmaceuticals / Vaccines
Deliverable
product features
Required skills
market research, product development and design, pricing strategy, advertising campaign management, sales performance monitoring, market trend analysis, competitor analysis, product lifecycle management, budgeting and forecasting, cross-functional liaison
Preferred skills
experience with complex or controversial products, international market knowledge
Technologies
none stated
Responsibilities
Conduct market research and analyze market trends, consumer behavior, and competitor activity; oversee product development and design; set prices and launch new products; monitor sales volume, revenues, and costs against forecasts; prepare sales forecasts and budgets; liaise with production and R&D to implement product changes; design sales campaigns and collateral with advertising specialists.
Seniority
Group level, strategic oversight