Senior Data Analyst, Marketing Analytics (Maternity Cover)
Core
Architecting marketing attribution logic and performance reporting frameworks to measure how marketing spend converts into long-term user engagement across the Nordics.
Role type
Senior Data Analyst (Marketing Analytics)
Builds
Performance Reporting Framework, cross-channel attribution models, user behavior forecasts
Domain
Digital marketplaces (jobs, real estate, cars) in the Nordic region
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python/R, advanced attribution modeling, tracking architecture auditing, forecasting, data integrity auditing
Preferred skills
Nordic language knowledge
Technologies
Snowflake, dbt, Tableau, Amplitude
Responsibilities
Refine attribution models, advise engineering on tracking implementation, present performance forecasts to leadership, lead creation of performance reporting framework, optimize cross-channel attribution logic
Seniority
Senior, hands-on IC
