Senior Digital Analyst
Core
Enhancing and optimizing digital customer experiences across web and mobile platforms with a focus on e-commerce performance, retail media, and conversion optimization.
Role type
Senior Digital Analyst (Product Analytics)
Builds
Data-driven product development and business decision-making for e-commerce and retail media platforms.
Domain
E-commerce, Retail Media, Digital Product Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, BigQuery, Google Analytics, Google Tag Manager, Data Visualization, Conversion Rate Optimization, Customer Journey Analytics, A/B Testing, Google Cloud Platform
Preferred skills
Google Ads, Google Search Console, VWO, Retail Media Analytics, Looker, Attribution Modeling, AI-driven Analytics
Responsibilities
Lead conversion rate optimization (CRO) initiatives and analyze digital sales funnels; Design, evaluate, and interpret A/B testing experiments; Perform in-depth ad hoc analysis of digital user behavior; Analyze customer journeys to improve engagement; Ensure data quality through validation and tagging governance; Translate analytical findings into business-focused presentations; Contribute to continuous improvement of analytics frameworks and measurement strategies.
Seniority
Senior, hands-on IC