Performance Marketing Expert
Core
Data-driven planning, execution, and optimization of paid digital marketing activities (SEM, Social, OLV, Display) to drive traffic, lead generation, and business growth for Volvo Trucks.
Role type
Performance Marketing Expert (B2B)
Builds
Paid media campaigns and digital activations for Volvo Trucks
Domain
Automotive / B2B Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy (SEM, Social, Display), B2B lead generation, campaign management, budget allocation, performance analysis, attribution modeling, cross-functional collaboration, digital marketing compliance
Preferred skills
AI/ML automation tools for bidding and optimization
Technologies
Google Ads, Bing, LinkedIn, Meta
Responsibilities
Develop and optimize paid media strategies across channels; execute end-to-end campaign management including setup, targeting, and bidding; monitor and analyze campaign performance to drive optimization; ensure alignment with brand guidelines and compliance; collaborate with content, analytics, and local market teams; stay updated on digital marketing trends and platform developments
Seniority
Mid-Senior, hands-on IC