Data Scientist
Core
Drive sustainable subscriber growth and business performance through data-driven insights, forecasting, and marketing optimization for a digital reading platform.
Role type
Data Scientist (Business Analytics & Marketing)
Builds
Projections, forecasts, attribution models, MMM, dashboards, and reporting tools.
Domain
Digital publishing / E-commerce / Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Python, Marketing Mix Modeling (MMM), attribution modeling, A/B testing, funnel analysis, BI tools (Looker, Tableau)
Preferred skills
Experience in performance marketing, digital marketing channels (Google Ads, Meta, SEO), user behavior analysis
Responsibilities
Own projections and forecasts for activations and new paying subscribers; Support budgeting and ad hoc business analysis; Build and improve central data capabilities; Support Performance Marketing team with MMM and attribution models; Analyze user behavior to optimize funnels and acquisition; Build dashboards and measurement frameworks.
Seniority
Mid-level, hands-on IC
