e-Com Key Account Manager
Core
Drive e-commerce growth for FMCG brands by delivering customer commercial objectives and optimizing digital point-of-sale performance.
Role type
e-Com Key Account Manager
Builds
Customer investment and sales plans, annual/long-term plans, customer marketing plans, distribution strategies, and promotion campaigns.
Domain
FMCG (Fast-Moving Consumer Goods) / eCommerce
Deliverable
product features
Required skills
P&L ownership, sales plan execution, customer portfolio growth, sales mix management, pricing strategy, promotion planning, digital distribution management, forecasting, sell-out data analysis, platform analytics usage, stakeholder collaboration.
Preferred skills
Agile mindset, entrepreneurial attitude, data-savviness, relationship building, influence.
Technologies
AMS/retail media dashboards, internal eCom planning systems, platform analytics tools, digital shelf tools.
Responsibilities
Execute customer investment and sales plans aligned with business goals; build annual and long-term plans meeting brand and customer targets; lead execution of customer marketing plans with cross-functional teams; grow customer portfolio through distribution and promotions; manage sales mix to deliver market share and margin targets; implement customer list pricing; plan and evaluate promotions; ensure strong digital distribution and online visibility; deliver pricing targets and ROI; build partnerships and lead customer reviews; provide accurate forecasts and track sell-out data; ensure compliance in customer interactions.
Seniority
Mid-level, hands-on IC
