Job
Core
Turn data into actionable insights to shape commercial and marketing decisions, analyze customer behavior, and deliver targeted campaigns to drive engagement and retention.
Role type
Commercial Data Analyst
Builds
Weekly/monthly KPIs for commercial segments, marketing and sales campaign analysis, strategic initiatives for revenue/LTV growth
Domain
Telecommunications / Consumer Data Analytics
Deliverable
dashboards & analysis
Required skills
SQL, data manipulation, Python or R, analytical/visualization tools (Power BI, Tableau), data warehouse concepts, ETL principles, process improvement
Preferred skills
Postgraduate degree in data science, experience with Airflow or Informatica, AI tool integration
Technologies
SQL, Python, R, Power BI, Tableau, Airflow, Informatica
Responsibilities
Analyze large datasets to identify trends and patterns; Develop and maintain KPIs for Postpaid, Prepaid, and Fixed segments; Prepare data and analyze marketing/sales campaigns (Cross Sell, Up Sell, Churn Prevention); Collaborate with Sales, Marketing, Finance, and Operations teams; Provide commercial insights on month-end results and trends; Act as an internal consultant to answer critical business questions
Seniority
Mid-level (2+ years experience)