Job
Core
Designing, prototyping, and iterating on playable ads (mini-games) to test hypotheses and identify engaging gameplay mechanics for casual players.
Role type
Hands-on Game Designer (Playable Ads / RnD)
Builds
Playable ad prototypes and a structured database of successful creative + playable combinations
Domain
Mobile Gaming / Playable Ads / User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Core game prototype design, rapid experimentation, gameplay mechanics extraction, hypothesis testing, tool configuration, vibe coding, cross-functional collaboration, ownership, curiosity about new technologies
Preferred skills
Experience in R&D environments, ability to learn unfamiliar tools quickly, independent problem solving
Technologies
Cocos, Lua
Responsibilities
Creating Playables end-to-end from concept to tested prototype, studying competitor creatives to identify mechanics and visual patterns, extracting gameplay motivations from video creatives, rapidly testing and iterating on gameplay hypotheses, building a cookbook of successful combinations, hands-on configuration and development of Playables, working closely with the Playables Developer
Seniority
Individual Contributor, hands-on execution