Digital Marketing Strategist
Core
Manage Google and Meta Ads, own paid acquisition strategy, and implement campaign changes for clients using AI-supported tools.
Role type
Freelance Digital Marketing Strategist (Performance & Brand)
Builds
Paid media campaigns and client growth strategies
Domain
Digital Marketing / Performance Marketing / AI
Deliverable
product features
Required skills
Google Ads, Meta Ads, paid acquisition strategy, campaign optimization, AI tools and agents, client advisory, data analysis
Preferred skills
GA4, Google Merchant Centre, tracking, dashboarding, prompt engineering, AI marketing automation
Technologies
Google Ads, Meta Ads, Claude, Claude Code, Codex, ChatGPT, GA4, Google Merchant Centre
Responsibilities
Manage and optimize Google Ads and Meta/Facebook Ads accounts; Own paid acquisition strategy and implement campaign changes; Review, validate, and act on recommendations generated by AI agents; Use campaign data to identify opportunities and improve performance; Advise clients across performance, creative, brand and growth strategy; Collaborate with technical specialists across analytics, tracking and dashboarding