Social Media and Email Marketing Specialist
Core
Owns social media and email marketing for a fintech wealth planning platform, driving audience growth and engagement across channels.
Role type
Social Media and Email Marketing Specialist
Builds
Social media content and email newsletters for a fintech wealth planning platform
Domain
Fintech / Wealth Planning
Deliverable
product features
Required skills
Social media management, Email marketing strategy, Content calendar management, Community engagement, Copywriting, A/B testing, Data analysis, Agency coordination
Preferred skills
Fintech background, Paid social advertising
Technologies
HubSpot, Mailchimp, Klaviyo, Instagram, Facebook, LinkedIn, YouTube, TikTok
Responsibilities
Manage brand social media channels, Partner with external content agencies, Build and maintain content calendars, Engage with audience via comments and DMs, Own email marketing strategy and execution, Write and design newsletters, Run experiments on email campaigns, Track performance and adjust strategy
