Social Media Lead (TikTok & Content Growth, NYC)
Core
Lead content creation, growth, and creative direction for TikTok and Instagram to build BonPatch into a culturally relevant wellness brand.
Role type
Social Media Lead (TikTok & Content Growth)
Builds
Daily Reels, TikTok videos, Stories, and content series for a wellness brand
Domain
Wellness / Beauty / Lifestyle
Deliverable
product features
Required skills
TikTok culture immersion, content creation, video editing, trend identification, UGC creator management, visual identity design, community engagement
Preferred skills
Experience in beauty/wellness/lifestyle, influencer collaboration
Technologies
iPhone
Responsibilities
Create and post daily content, shoot and edit videos, develop content series, identify and act on trends, manage UGC creators, build visual identity, engage with community
Seniority
Individual Contributor, hands-on execution
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