Lead Product Marketing Manager - Verticals
Core
Lead Product Marketing Manager owning the vertical GTM operating model for Construction/A&E and Nonprofits/Public Sector, defining strategy, positioning, and growth motions.
Role type
Lead Product Marketing Manager (Verticals)
Builds
Cross-product narratives and GTM strategies for Ramp's cards, expenses, AP, procurement, banking, treasury, travel, and accounting automation.
Domain
B2B Fintech / Financial Operations
Deliverable
product features
Required skills
B2B software marketing strategy, vertical GTM ownership, market sizing and segmentation, product roadmap influence, cross-product narrative building, data literacy for funnel metrics, stakeholder leadership across Product/Growth/Sales, ambiguity navigation, AI tool fluency
Preferred skills
Vertical SaaS experience in construction/accounting/nonprofits, familiarity with ERPs (Sage, Trimble, NetSuite, etc.), multi-product platform marketing, existing industry partner relationships, building PMM functions from scratch
Technologies
Ramp platform (cards, expenses, AP, procurement, banking, treasury, travel, accounting automation)
Responsibilities
Set vertical portfolio strategy and business cases; own vertical business scorecards (pipeline, win rate, adoption); become market expert on financial workflows; influence product roadmap with market evidence; build industry-specific cross-product narratives; own end-to-end GTM strategy (ICP, positioning, launch, sales motion); lead market-facing programs; improve sales winning capabilities; run cross-functional operating cadence; build customer/partner feedback loops; create verticalization playbook
Seniority
Senior, hands-on IC with strategic ownership