Marketing Manager
Core
Own the full marketing stack including brand narrative, content engine, SEO, user journeys, and GTM for a SaaS platform serving PG owners and landlords in India.
Role type
Hands-on generalist marketing manager (SaaS/B2B2C)
Builds
Brand narrative, content assets, SEO strategy, customer journey flows, and GTM plans
Domain
Indian proptech / rental property management / SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content creation (video, copy, blogs), SEO strategy, funnel mapping, paid media management, brand strategy, competitive intelligence, community building, data analysis
Preferred skills
Experience in Indian SMB markets, WhatsApp marketing systems, regional language content adaptation, early-stage startup experience
Technologies
Meta, Google, Notion, Drive
Responsibilities
Own content calendar and brand narrative; execute SEO and App Store Optimization; map and optimize customer journey; manage marketing KPIs and budget; evolve brand identity; lead product marketing and GTM; build competitive intelligence system; manage content distribution across channels
Seniority
Mid-level, hands-on IC
