Senior Director, US Patient Marketing
Core
Lead the development and execution of a comprehensive, patient-centered marketing strategy for Xenon's first commercial launch in the US, focusing on epilepsy, depression, and pain indications.
Role type
Senior Director, Patient Marketing (US)
Builds
Patient engagement ecosystem, disease education programs, and long-term treatment engagement initiatives for US patients and caregivers.
Domain
Biopharmaceuticals / Neuroscience / Epilepsy and Pain
Deliverable
product features
Required skills
US large category launch experience, epilepsy/neurology domain expertise, patient marketing strategy leadership, team building and management, regulatory and compliance knowledge, budget management, cross-functional collaboration
Preferred skills
Advanced degree, experience in matrixed environments, ability to influence senior leadership
Technologies
None stated
Responsibilities
Lead development of US patient and caregiver marketing strategy including unbranded disease education and branded engagement; Define patient value propositions and journey frameworks; Serve as Patient Marketing lead for US launch readiness; Lead development of integrated, compliant patient engagement ecosystem; Partner with Patient Advocacy to embed patient voices in strategy and programs; Build, mentor, and lead a high-performing Patient Marketing team; Manage external agency partners and patient marketing budgets.
Seniority
Senior Director, strategic leadership with hands-on execution
