Growth Strategy & Campaign Manager - Greater China
Core
Design and execute user growth campaigns to drive New User Acquisition, FTT, and MAU growth for a global cryptocurrency exchange.
Role type
Growth Strategy & Campaign Manager
Builds
User acquisition and referral campaigns, growth funnels, and integrated marketing solutions
Domain
Cryptocurrency / Web3 / Digital Assets
Deliverable
product features
Required skills
Viral growth mechanics, Referral program design, Data analysis, Cross-functional project management, Integrated marketing, User lifecycle strategy, AI tool utilization
Preferred skills
Experience at major internet platforms (Pinduoduo, Kuaishou, Meituan, Taobao, Douyin), CEX experience, Blockchain product knowledge
Technologies
AI tools
Responsibilities
Own user growth campaigns from strategy to analysis, Design large-scale user acquisition and referral campaigns, Build and optimize growth funnels and user lifecycle strategies, Develop integrated marketing campaigns coordinating Product, Marketing, Design, Data, KOL/KOC, Community and Affiliate resources, Partner with Product and Data teams to turn strategies into scalable product features, Leverage AI tools to improve user research, campaign ideation, data analysis, content creation and operational efficiency, Monitor industry dynamics and competitive trends to output differentiated operation plans
Seniority
Mid-level, hands-on IC