Influencer Marketing Manager (HUB / UGC & Performance)
Core
Develop and lead Influencer Marketing and UGC strategies, managing large-scale budgets and optimizing performance across paid media and creator content.
Role type
Senior Influencer Marketing Manager (HUB / UGC & Performance)
Builds
Influencer campaigns, UGC content, experiential activations, and paid media amplification for beauty and lifestyle brands.
Domain
Digital Marketing, Influencer Marketing, Performance Marketing, Beauty & Lifestyle
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Influencer & Creator Marketing Strategy, Budget Management & Optimization, Paid Media Knowledge, Data Analysis & Strategic Thinking, UGC & Content Strategy, Experiential Marketing, Negotiation & Talent Management
Preferred skills
Performance & Growth Mindset, Leadership, Client Management, Decision-Making, Problem-Solving
Technologies
Meta Ads, TikTok Ads, Partnership Ads, Spark Ads
Responsibilities
Develop and lead Influencer Marketing and UGC strategies aligned with brand objectives; Manage and optimize large-scale Influencer Marketing budgets; Monitor campaign performance and dynamically reallocate investment; Lead the scouting, selection, negotiation, and management of influencers and talent; Develop and oversee UGC programs including contracting and usage rights; Coordinate experiential marketing activations; Work closely with Paid Media teams to amplify content; Analyze campaign performance using metrics like ROAS and CPA; Maintain direct client communication.
Seniority
Senior, hands-on IC
