Director, Growth & Product Marketing
Core
Lead the development of a scalable product marketing and growth strategy for a global creative marketplace, establishing a new function to accelerate customer acquisition and product adoption.
Role type
Director, Growth & Product Marketing
Builds
Product positioning, go-to-market strategies, standardized promotional offerings, sales enablement resources, and repeatable demand generation programs.
Domain
Global creative marketplace / Digital platform
Deliverable
product features
Required skills
Product positioning and messaging, Go-to-market strategy, Sales enablement, Demand generation, Marketing operations, Data-driven decision-making, Cross-functional leadership, CRM and marketing automation expertise, Strategic planning, KPI definition and analysis
Preferred skills
Experience in global marketplace, technology platform, or creative industry
Technologies
CRM platforms, Marketing automation tools
Responsibilities
Lead product positioning and messaging strategies; Develop and execute go-to-market strategies for new products; Establish standardized launch and promotional packages; Build and lead sales enablement initiatives; Develop demand generation programs; Establish scalable marketing processes and workflows; Collaborate with Product, Outreach, and Lifecycle Marketing teams; Define and monitor KPIs for marketing performance; Analyze campaign results to optimize growth; Provide strategic leadership for the marketing function.
Seniority
Director, strategic leadership & hands-on execution