Job
Core
Manage and optimize the Skale CRM system to enhance customer data management and drive marketing strategies for a Forex Brokerage.
Role type
CRM Administrator
Builds
Customer engagement campaigns and data-driven marketing initiatives
Domain
Financial Services / FinTech / Forex
Deliverable
product features
Required skills
Skale CRM, database management, data segmentation, marketing automation, A/B testing, KPI development, multi-language campaign execution
Preferred skills
Experience with Panda, Oanda Market Feeds, Syntellicore
Technologies
Skale CRM, Panda, Oanda Market Feeds, Syntellicore
Responsibilities
Oversee CRM system optimization, maintain customer database integrity, develop personalized marketing campaigns, analyze customer data for insights, execute multi-channel campaigns, design A/B tests, monitor KPIs, ensure regulatory compliance
Seniority
Mid-level, hands-on IC