Campaign Lead
Core
Own end-to-end retail campaigns for Sports Direct's Australian store network, driving commercial strategy and connecting with customers.
Role type
Retail Campaign Lead
Builds
High-impact marketing campaigns, activations, and trade-ready deliverables for the Australian store network
Domain
Retail / Sports / Brand Marketing
Deliverable
product features
Required skills
Campaign management, project management, stakeholder management, agency management, performance analysis, budget management
Preferred skills
Commercial mindset, customer focus, creativity, solutions orientation, passion for retail and sports
Technologies
N/A
Responsibilities
Own campaigns from briefing to post-campaign analysis; manage the Australian marketing calendar, timelines, and budgets; partner with Merchandising, Retail, VM, Creative, E-commerce, and Operations; manage relationships with global brand partners (e.g., Nike, adidas); manage agencies, production partners, and suppliers; analyze campaign performance to optimize future activity; support major launches and key trading moments
Seniority
Mid-level, hands-on IC